Lost
A bold, futuristic identity for Dublin’s fastest-growing club night.
Client
Lost
Discipline
Rebrand
Deliverables
Logo, identity system
The brief
LOST is one of Dublin’s fastest-growing club nights, and its identity needed to keep pace. The team cared about design and arrived with their own mood boards. They wanted a mark that felt modern and future-facing but still read as an evolution of the brand they’d built.
The idea
A wordmark where “LOST” is hidden at first glance but unforgettable once seen, just like the club-night itself.
The outcome
Over six weeks I worked through abstract futurism, Y2K and 90s dance logos, aiming for that era’s spirit without falling back on bubble-text cliché. An early concept built on golden-ratio circles was too abstract and too far from the existing brand, so we refined it by bridging the missing “S” until it balanced evolution with recognition. The final mark works in motion, 3D environments, streetwear, neon and print. Animated, embossed or lit up, it remains unmistakably LOST.
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