Hidden Love
A fragmented identity for one of Dublin's staple nights.
Client
Hidden Love
Discipline
Rebrand
Deliverables
Logo, merch concepts
The brief
Hidden Love is a Dublin party that runs a free monthly midweek night alongside bigger headline shows with international DJs. As it grew, it needed an identity that carried the meaning behind the name across every flyer, post and night.
The idea
Love is rarely seen whole: it’s hidden, fragmented and changes everything it touches, so the identity was built to work the same way.
The outcome
The result is a fragmented icon.
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