Jägermeister — Save the Night
Campaign work for Jägermeister’s Save the Night.
Client
Jägermeister
Discipline
Campaign
Deliverables
Motion poster, illustration, merch designs, print-ready mirror graphics
In collaboration with
The brief
Archetype approached me to deliver a motion poster for Jägermeister’s Save the Night in Wigwam in Dublin.
The idea
Animated liquid text expanded out to a system
The outcome
The motion identity carried through into merchandise and the wider venue, extending to mirror graphics in the bathrooms. The visual language brought Jägermeister across every touchpoint, connecting the digital work with the physical experience.
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